Lonely Planet's digital presence included 140 apps and 8.5 million unique users for, which hosted the Thorn Tree travel forum. By the end of March 2010, profits of £1.9 million had been generated, as digital revenues had risen 37% year-on-year over the preceding 12 months, a Lonely Planet magazine had grown and non-print revenues increased from 9% in 2007 to 22%. BBC Worldwide struggled following the acquisition, registering a £3.2 million loss in the year to the end of March 2009. The company was publishing 500 titles and ventured into television production.
In 2007, the Wheelers and John Singleton sold a 75% stake in the company to BBC Worldwide, worth an estimated £63 million at the time. The company's authors consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Lonely Planet employees. īy 1999, Lonely Planet had sold 30 million copies of its travel guides. The journalist used the term "Geoffness", in tribute to Crowther, to describe a quality that has been lost in travel guides. His writing was instrumental to the rise of Lonely Planet.
Geoff Crowther was renowned for frequently inserting his opinions into the text of the guides he wrote.
#Lonely planet india 16 pdf series
The Lonely Planet guide book series initially expanded in Asia, with the India guide book in 1981, and expanded to rest of the world. Lonely Planet's Australia guide, 16th edition (2011)
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